Ebay Essay Example | Topics and Well Written Essays - 500 words - 2

Ebay - Essay Example Marketing is a process that entails finding out what exactly the customers wants and needs, then providing customer with goods and services that meet or exceed their expectations, it is not merely â€Å"selling† and â€Å"advertising†. Some of the internal strength that facilitated success were, product being customer oriented this means finding out what the customer really wants and not what he/she can find an alternative and manage then provide it to them. Service orientation-that is, having an objective of customer satisfaction. A profit orientation is marketing the products in a way that will earn the business good profit to enhance its survival and facilitate its expansion to serve more customers (Blattberg and Scott, 385). Weaknesses that may have hindered complete meeting my objective; knowing what the customer needs its quite difficult because it is not easy to get to interact with all of them in person, finding means of quick delivery of products, constant change in technology constantly affecting customer’s preferences, therefore, need to monitor closer relationships with customers. Since it is marketing at global level one must adhere by all rules of all the countries he/she markets the product and the legality of the product, which is not easy. What came first, your product or your target market? Did you have a product you wanted to sell, find a target market for it on E-Bay, then analyze your environment and adjust your marketing mix-----or, did you analyze your environment, find a target market, and then find a product to market on E-Bay with a specific marketing mix? Explain your strategy. My strategy is by first scanning the environment to which I intend to market my products. By scanning the environment, I identify the factors that are likely to affect marketing my success (global, technological, social, economic influences) such as the availability of the product, demand of the product, competition, technology advancement in

The retail revolutions in the UK and US. Similarities and differences, Essay

The retail revolutions in the UK and US. Similarities and differences, the winners and losers - Essay Example Undoubtedly, in the last several years, the retail industry has changed considerably just to get better and enhanced. Uprising in every aspect of production, distribution, technological, marketing and delivery have ultimately led to the revolution of the retail industry. This project would focus on this specific industry, the revolutions taken place in USA and UK, the similarities and differences of the retail markets in these two countries. The analysis would further lead to the identification of gainers and losers of this industry. Global Retailing Industry At the end of the 20th century, both North America and Europe have experienced the surfacing of the supermarkets to take prevailing grocery retail form. As the income level increases, the super marketers expanded their product range to seek convenience as well as new tastes and stimulus of the customers. In the later years, with the advancement of technology, introduction of barcode has enabled these stores to effectively manage number of merchandises and their prices (Anand & Nambiar, n.d., p.1-2). Furthermore, the retail stores have introduced 'just-in-time' store replacement and the capability to manage more individual product items. In the coming years, the logistical systems integrated store replacement and computer driven depots integrated in one single electronic system leading to the establishment of superstores. There have been a considerable amount of changes from the last decade to this date. One of the few similarities, which still remain same from the last decade, is that Wal-Mart still holds its top position with distinction across the globe. Other than the dominance of Wal-Mart, there is little or even negligible changes from that of the mid-1990s. The world economy has experienced a considerable amount of shift with changes in the retailer’s operating systems and consumer demand with the incorporation of enhanced technology. Furthermore, intensive competition, saturated customer base and limited legislation have pushed the leading food retailers to cross the borders. Since middle of the 1990s, a number of governments have encouraged their economies to open up, leading to the entrance of the foreign investment and free markets. The entire situation has become favourable for the leading retailers to expand further to capture the global market. In the wake of recent economic downturn, there has been cutback in the corporate IT expenses and other capital spending. Furthermore, the consumers have become more sensitive to the price as well as conservative in the buying behaviour. This has been more prominent in the advanced economies. The global recession has forced the retailers to look more into the cost more effectively. In the second half of the 1990s, the supply chain innovations have been stronger and have continued till date. In the recent times, change in the consumer preference would fuel the online retail services. As of now, the US has remained the biggest area for the online retail with around 37.2 percent of the total market share (IMAP, 2010, p 3-4). USA Retail Revolution The retail revolution of the USA started with the opening of departmental stores in the 1860s, and the constant evolution of the retail industry in USA continues till date. Historically, the production sector has been credited with all innovation and contribution to the growth of the society, and the retail